Absolut Vodka has teamed up with Mexico-based artist Dr. Lakra to create the new line of Absolut Mexico limited-edition bottles which feature some really captivating Myan-inspired artworks.
Dr. Lakra refers to himself as a “low-culture artist” and says that he took his inspiration for the new Absolut design from tattoo art and magazines. The bottle comes in a very traditional Mexican styling and pays tribute to three important and legendary Mayan cultural elements: ‘Balam,’ which refers to the Jaguar; ‘Kukulkan,’ which is the feathered Serpent, and ‘Hurakan,’ the God of wind, worm and fire.
The work that was put into designing this bottle is exquisite, and it really comes through in the accompanying video.
What's Driving This Trend
- Tattoo-inspired Bottle Design
- Opportunity for beverage companies to collaborate with tattoo artists to create unique and captivating bottle designs.
- Limited-edition Collectible Bottles
- Opportunity for brands to release limited-edition bottles that pay homage to iconic cultural elements, creating a sense of exclusivity and desirability among consumers.
- Art-inspired Branding
- Opportunity for brands to collaborate with renowned artists to infuse their products with artistic elements that capture consumers' attention and create a strong brand identity.
Who This Affects Most
- Beverage
- The beverage industry can explore unique collaborations with artists to create visually appealing bottle designs that resonate with consumers.
- Craft Spirits
- Craft spirits industry can tap into the trend of limited-edition collectible bottles to attract collectors and enthusiasts looking for unique and artistic offerings.
- Art and Design
- Art and design industry can benefit from partnerships with brands to showcase their talent and create visually stunning products that serve as a form of artistic expression.
