After Senate candidate Todd Akin made some ill thought out comments about rape and abortion this "Legitimate Rape" Pharmaceutical Ad was created to satire the occasion. According to this advertisement, you shouldn't be worried about pregnancy if you get raped because your body has ways of "shutting that down." Comforting, isn't it?
The entire ad is hilarious, but also a bit hard to watch. This combination emphasizes the horribleness and silliness of Rep. Todd Akin's remarks. The ad also does a good job of explaining what Akin's definition of rape actually means when applied to the real world. For someone who wants to represent an entire state in the United States Senate, Todd Akin really needs to take a moment to think about just how crazy he sounds.
Key Themes Behind This Trend
- Satirical Advertisements
- Opportunity for creating humorous ads that poke fun at controversial topics while conveying a message.
- Public Commentary Through Advertising
- Chance to use advertising as a platform for discussing and criticizing social issues.
- Reactionary Advertising
- Potential to create advertising campaigns that respond quickly to current events or controversial statements.
Where This Applies
- Advertising and Marketing
- Opportunity for companies and agencies to create bold and attention-grabbing campaigns that spark conversation.
- Entertainment and Media
- Chance for media outlets and entertainment companies to produce satirical content that addresses societal issues.
- Social Activism
- Potential for activist organizations to leverage humor and satire to bring attention to important causes.
