Both paper and technology are all around us, and now the branding agency Uniform and the engineering and prototyping firm Novalia have merged the two to create paper apps, or paper-printed electronics.
The paper apps concept was introduced at SXSW in Austin, Texas, where a poster called 'The Listening Post' advertised bands and also played sample tracks from the bands whenever one of the posters' thumbnails was pressed. Paper apps like the Listening Post are created using basic electronic circuits and printing the paper with conductive paint and ink. The result is paper that allows people to interact with it, much like a digital app.
As Pete Thomas from Uniform says, "Printed Electronics is an emerging technology with huge potential to change the way we interact with each other and the everyday stuff that’s all around us."
Why This Trend Is Growing
- Paper-printed Electronics
- The merge of paper and technology in the form of paper apps has led to a revolutionary way of interaction.
- Printed Electronics
- Emerging technology of printed electronics is set to disrupt the way we interact with everyday items.
- Conductive Paint and Ink
- Innovative use of conductive paint and ink to create interactive paper has opened up new possibilities for industries.
Industries Being Reshaped
- Marketing and Advertising
- The paper apps technology has opened up new ways for advertisers and marketers to engage with their target audience through interactive posters and flyers.
- Printing
- Printing industry can look into incorporating the use of conductive ink and paint to revolutionize their businesses.
- Education
- The use of paper apps technology in education can lead to more interactive and engaging learning experiences for students.
