Often, people -- especially potential future employers -- will conduct an online search of you before you even meet them, and with Norton Top Search Result, you won't have to worry about embarrassing photos or links popping up as your first search result.
Norton Top Search Result, free for Norton users, helps you protect your online reputation by allowing you to pick the result that appears first when someone searches your name. Once you have chosen which URL you would like to show up as the first result, Norton will verify your identity using Facebook and it will take a couple of days before your customized search result kicks in.
According to Mashable, Norton isn't the first company to provide online reputation protection. Last year Google introduced 'Me on the Web,' a tool that works in a similar fashion to the Norton Top Search Result tool.
What's Driving This Trend
- Online Reputation Protection
- Tools like Norton Top Search Result and Google's Me on the Web are helping people protect their online reputation by allowing them to choose their top search result.
- Identity Verification
- Verification through social media platforms like Facebook is becoming a popular trend for identity verification in online reputation protection services.
- Privacy and Security
- Online reputation protection services promise to secure user's personal information while allowing them to take control of their online presence.
Who This Affects Most
- Cybersecurity
- The online reputation protection market falls within the intersection of cybersecurity and personal branding.
- Human Resources
- Human resource departments can benefit from utilizing online reputation protection tools when conducting background checks on potential employees.
- Social Media Management
- Companies offering online reputation protection services are competing with social media management firms for market share.
