The concept behind St. Stephen Color Collection packaging is a delightful one, managing to use as little wrapping material as possible while cleverly displaying the function of the items. Practically speaking, the merchandizing method behind this is not unlike the simple way that other brands lay out their bobby pins, but the approach to graphics and arrangement is smart and singular.
Upon each card, Prompt Design has printed a pale and feminine cartoon face with exquisitely illustrated eyes, brows and red lips. Small perforations in the cardboard invite the organization of the hair accessories around each visage so that the black clips seem to form striking modern hairstyles for each of the characters on St. Stephen Color Collection packaging.
What's Driving This Trend
- Minimalist Packaging
- Opportunity to create packaging designs that use as little material as possible while still effectively displaying the product.
- Smart Graphics
- Opportunity to use clever graphics and illustrations to enhance the visual appeal and functionality of packaging.
- Interactive Merchandising
- Opportunity to design packaging that encourages customers to interact with the product and create unique displays.
Who This Affects Most
- Beauty & Cosmetics
- Opportunity for beauty brands to rethink their packaging design and create visually appealing and functional solutions.
- Fashion Accessories
- Opportunity for fashion accessory brands to incorporate creative packaging designs that enhance the overall product experience.
- Retail
- Opportunity for retailers to experiment with interactive merchandising techniques and create engaging displays that attract customers.
