Etiquette Police

Japanese Smile-Manner Squadron

Hot on the tail of their Minister of Animation, "etiquette police" are set to enforce manners on a Japanese metros where the bulk of bad etiquette can be seen.

People travelling on Yokohama's, a port city south of Tokyo, metro transport will soon be told to behave properly in public. Behaving properly including turning down their headphones and giving up their seats for their elders and betters.

Randomly called the Smile-Manner Squadron, the team is mostly made up of over-60s with younger body guards (I love this detail).

I think it is a GREAT idea - but not a chance in hell of it working in London. They would not know where to start.

Meanwhile in China, they're busy training girls etiquette for the Olympics...

Etiquette Enforcement
The trend of enforcing proper behavior and manners in public spaces through designated teams may offer opportunities for disruptive innovation in security and community spaces.
Elderly Task Force
The trend of utilizing the skills and wisdom of elderly individuals to promote better behavior and manners in public spaces may offer opportunities for disruptive innovation in community and social services.
Cultural Education
The trend of promoting proper etiquette and behavior for cultural events, such as the Olympics, may offer opportunities for disruptive innovation in education and learning programs.

Industries Being Reshaped

Security
The etiquette enforcement trend may present opportunities for security companies to create specialized task forces to monitor and regulate behavior in public spaces.
Community Services
The utilization of elderly individuals to promote proper behavior and manners may present opportunities for community service organizations to create intergenerational programs and volunteer opportunities.
Education
The trend of promoting proper cultural etiquette for events, such as the Olympics, may present opportunities for educational institutions to create specialized programs and courses for cultural understanding and awareness.
SCORE
2.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 28%
Activity 44%
Freshness 8%

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