The back to school season is here and the Steve Madden Fall 2012 collection embraces it with the brand's latest lookbook. Focusing on the troublemakers of school life, it promotes youthful selects with 90s-inspired grunge ensembles. Shot on location at a school in New York City’s Lower East Side, the catalog is full of free-spirited fun and young love.
The Steve Madden Fall 2012 style book was captured by Kareem Black, a photographer born in Philadelphia and based in New York. It stars models Alexandra Tikerpuu, Micky Ayoub and Hali Kai. They were styled by Khalym Schell in casual denim, leopard print jackets and leather hats. Of course, the photoshoot is all about the footwear. From studded sneakers to motorcycle boots, the collection has a badass quality that will inspired an equally badass wardrobe.
Key Themes Behind This Trend
- 90s-inspired Fashion
- Disruptive innovation opportunity: Create a line of grunge-inspired clothing and accessories that taps into the nostalgia of the 90s.
- Youthful Selects
- Disruptive innovation opportunity: Develop a fashion line specifically designed for young consumers, offering trendy and affordable clothing options.
- Badass Footwear
- Disruptive innovation opportunity: Introduce a line of edgy and rebellious footwear that appeals to individuals seeking a bold and unique style.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Utilize sustainable materials and production methods to create eco-friendly fashion products.
- Photography
- Disruptive innovation opportunity: Develop new photography techniques or equipment that enhance the aesthetics and storytelling capabilities of fashion lookbooks.
- Retail
- Disruptive innovation opportunity: Implement augmented reality technology in retail stores to offer customers a virtual try-on experience for footwear and clothing.
