With the retro futuristic city of Shanghai as the backdrop of the Fashion Quarterly Spring 2012 editorial, the sporty looks are given an exciting sci-fi twist. Granted, with metallic tank tops and steampunk-like sunglasses, the outfits already had a touch of that element to begin with.
The Fashion Quarterly Spring 2012 editorial was shot by Sydney-based photographer Steven Chee. It stars model Annabella Barber, who also appears on the New Zealand publication's cover for this issue. The New Zealander beauty was styled by Marina Didovich in sleek, athletic selects and ultra-modern accessories. The looks were perfected by beauty artist Virginia Carde, who concentrated on an end of summer influence with slicked hair and bronzed skin.
What's Driving This Trend
- Retrofuturism Fashion
- With the increase in popularity for sci-fi, combining the fashion with this trend can make for an innovative and popular mix.
- Athleisure Wear
- As more people prioritize comfort and utility within their fashion choices, fashion industries can experiment with blending high-end fashion and sportswear for a rising market.
- Editorial Photo Shoots
- As media studios are constantly looking for new creative and unique angles for photo shoots, creating a retro futuristic look may be a way fashion companies can market themselves collaboratively with the media.
Who This Affects Most
- Fashion
- The fashion industry can experiment with different styles and fabrics to create more futuristic designs for customers.
- Photography
- By providing unique themes and styles, photography studios can attract new commercial clients and satisfy existing customers with more creative offerings.
- Media
- By collaborating with fashion studios on unique photo shoots, media outlets can debut more creative and attention grabbing editorials.
