The Elle Ukraine September 2012 editorial centers around a cinematic love story. Although each still is filled with passion, there is a subdued, almost somber quality laced throughout, which adds an emotional dimension that will further reel audiences in. People will wonder about the stylish couple's story, creating more meaning for the fashion as well.
Shot by London-based Russian photographer Nikolay Biryukov, the Elle Ukraine September 2012 editorial is dark and dramatic. Captured against the cobblestoned streets of a European city, models Sam Rollinson and Ondrey are clad in a sophisticated 60s-inspired wardrobe. Stylist Natalia Osadchaya pulled pieces from the racks of such labels as Bottega Veneta, Prada, Etro, DSquared2, Christian Dior, Valentino and Salvatore Ferragamo. Makeup artist Seiko Nishigori and hairstylist Alfonso Diletto perfected the looks for the tenderhearted couple.
What's Driving This Trend
- Cinematic Love Stories
- There are opportunities for creating immersive and emotionally-driven campaigns through cinematography and storytelling.
- Dark and Dramatic Editorials
- Fashion and lifestyle brands can explore edgy and moody visuals to captivate audiences and create a powerful impression.
- 60s-inspired Fashion
- Fashion designers can tap into the retro trend of the 1960s, infusing modern elements for a nostalgic yet contemporary appeal.
Who This Affects Most
- Fashion Photography
- Fashion photographers can experiment with cinematic techniques and storytelling to create visually captivating and emotionally evocative editorials.
- Fashion Retail
- Fashion retailers can draw inspiration from dark and dramatic editorials to curate edgy and impactful visual merchandising displays.
- Beauty and Hair Care
- Beauty and hair care brands can leverage the 60s-inspired fashion trend to create makeup and hairstyle looks that pay homage to the nostalgic era with a modern twist.
