This Marie Claire Australia August 2012 editorial features Vivian Witjes and Victoria Anderson is an entirely white photoshoot. Wearing head-to-toe white ensembles in cream-colored fields with snow-colored props, the models rock a bleached look that is incredibly evident, standing out to the viewer.
With strange and interesting headpieces, outfits and makeup (including white-chalked eyebrows) the ethereal shoot has an eccentric quality that draws viewers in. As an interesting way to highlight end-of-the-summer fashions, the entirely white editorial has some of the best styles of the season. Though the shoot doesn't show how the average person would wear these looks, these outfits are styled in an interesting manner and sported with a brave, carefree spirit.
What Makes This Trend Stand Out
- Bleached Ethereal Photography
- Opportunity for photographers and fashion brands to explore unique and artistic ways to capture fashion using bleached styles and ethereal themes.
- Head-to-toe White Ensembles
- Potential for fashion designers and retailers to embrace the trend of all-white outfits and create collections that cater to those seeking a minimalist and monochromatic aesthetic.
- Eccentric Editorial Shoots
- Chance for magazines and editorial teams to push creative boundaries and attract viewers through unconventional and whimsical photoshoots that stand out from traditional editorials.
Sectors Adopting This
- Fashion Photography
- Disruptive innovation opportunity for fashion photographers to experiment with bleached ethereal styles and create visually striking and captivating images.
- Fashion Design
- Opportunity for fashion designers to incorporate head-to-toe white ensembles into their collections, offering consumers a fresh and minimalist take on dressing.
- Magazine Publishing
- Potential for magazines to differentiate themselves and attract readers by featuring eccentric editorial shoots that combine creativity, artistry, and unique fashion concepts.
