Sparkly Gangster Styles

The Vice 'Glitter's Fun for Girly Thugz' Editorial Showcases Juxtaposition

Playing with polar opposites, the Vice 'Glitter's Fun for Girly Thugz' editorial showcases pieces by British designer Tamina Navaei.

Lensed by photographer Christina Smith, the garments by burgeoning designer are featured with model Luisa sporting her signature brand of boyish womenswear. Navaei draws inspiration from American teen culture and her Iranian cultural background. This combination makes for garments in oversized shapes with masculine silhouettes. The added twist is the girly emphasis in the clothing that is referenced with the textures and exuberant glitter motifs.

According to Vice, "her influences include...Wu-Tang and Courtney Love's school of sparkly grunge." The grunge, glitter, hip-hop and Iranian themes may seem chaotic, but the result is wearable pieces with an eclectic allure that modernizes notions of girly style.

Boyish Womenswear
Opportunity for designers to experiment with oversized shapes and masculine silhouettes while incorporating feminine elements.
Sparkly Grunge
Potential for fashion brands to embrace the combination of grunge and glitter in their designs, creating a unique and edgy aesthetic.
Modernized Girly Style
An opportunity for fashion industry to redefine girly style by incorporating eclectic influences and diverse cultural references.

Sectors Adopting This

Fashion Design
Designers in the fashion industry have the chance to explore new concepts and create innovative clothing collections.
Fashion Photography
Photographers can experiment with capturing the juxtaposition of different themes and cultural influences in their editorials.
Teen Culture
Brands targeting the teen market can tap into the trend of modernized girly style and offer unique, eclectic clothing options.
SCORE
2.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 44%
Activity 18%
Freshness 8%

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