The Knockaround Shark Attack Glasses are a hip set of shades that are charitable and ferocious. The Knockaround team visited a local elementary school class of 5th and 6th graders and had them design sunglasses. The Shark Attack design was chosen to be produced as a limited edition style just in time for Shark Week. Only 200 pairs of the glasses were created, so these are a collectible.
The glasses may depict terrifying teeth, but the product is quite friendly. A portion of the price of each pair of glasses is being donated to help purchase art supplies for schools.
When grade six Sebastian was asked to describe the inspiration behind his design he wrote, "I realy like sharks." Well said Sebastian.
Key Themes Behind This Trend
- Charitable Eyewear
- Opportunities to create more designer eyewear with a charitable component for school children.
- Limited Edition Glasses
- More opportunities to tap into the collectors market with limited edition sunglasses designs.
- Elementary School Design Collaboration
- More brands should collaborate with elementary schools to design products that will promote, creativity, and imagination.
Where This Applies
- Eyewear Industry
- This industry may benefit from designing eyewear that has a charitable twist to it, collaborating with kids to create new styles, and introducing limited edition designs.
- Collectibles Market
- Companies can build future demand for limited edition sunglasses by continuing to collaborate with kids to create unique styles.
- Education Industry
- More opportunities for brands to collaborate with schools to further promote creativity and imagination via designed light-hearted products.
