Darkly dreamy, the Vogue Japan 'The Scarlet Focus' beauty editorial focuses on looks that are at once ethereal and Gothic. Although the two descriptors appear to be contradicting, this photoshoot proves the opposite. Despite the inky black hair, dark plum lips and pale face, there is a fairy tale feel that can often be found in a Tim Burton film.
The Vogue Japan 'The Scarlet Focus' beauty editorial was shot by London- and New York-based photographer Jem Mitchell for the September 2012 issue of the magazine. It stars model Kinga Kajzak. She was styled by Jamie Surman, who expertly married elegance with edginess. The looks were perfected by make-up artist Petros Petrohilos and hairstylist Neil Moodie.
What's Driving This Trend
- Ethereal Beauty
- Disruptive innovation opportunity: Develop new beauty products and techniques that create a dreamy, otherworldly aesthetic.
- Gothic Fashion
- Disruptive innovation opportunity: Create fashion lines that combine darkness and elegance, drawing inspiration from Gothic aesthetics.
- Tim Burton-inspired Imagery
- Disruptive innovation opportunity: Collaborate with photographers and artists to create imagery that captures the whimsical and dark essence of Tim Burton's films.
Who This Affects Most
- Beauty
- Disruptive innovation opportunity: Introduce beauty products and services that cater to the ethereal and Gothic aesthetics.
- Fashion
- Disruptive innovation opportunity: Design clothing and accessories that embrace the fusion of elegance and darkness in Gothic fashion.
- Photography and Art
- Disruptive innovation opportunity: Explore new visual styles and techniques inspired by Tim Burton's unique storytelling and visual aesthetics.
