Gothically Elegant Lookbooks

The J Brand Fall 2012 Collection is Sheer and Shimmery

The J Brand Fall 2012 collection has an interesting mix between comfy and cozy and rock'n'roll and sheer. The overall styling of the lookbook has a gothic edge to it between all the black clothes and smudged smokey black eyes on the model, but features some elegantly classic pieces.

While on the model, the clothes present as harder and edgier than they are, the J Brand Fall 2012 collection does have an interesting mix between traditional and edgy. With a number of sheer shirts and skin tight leather pants, J Brand is definitely playing on some of the most popular upcoming styles of the Autumn 2012 season. However, with classic riding jackets, gorgeous oversized scarves and sweet tweed blazers, the Fall 2012 lookbook also has a little something for everyone.

Sheer and Shimmery Fashion
The J Brand Fall 2012 collection incorporates sheer and shimmery pieces into their line, creating a disruptive opportunity for the fashion industry to explore new designs and materials.
Mixing Traditional and Edgy Styles
The J Brand Fall 2012 collection combines elements of traditional and edgy fashion, creating a disruptive opportunity for the industry to break away from traditional styles.
Gothic Edge Fashion
The gothic edge present in the J Brand Fall 2012 collection creates a disruptive opportunity for the fashion industry to explore darker, more unique styles.

Sectors Adopting This

Fashion
The fashion industry can utilize the disruptive opportunities presented by the J Brand Fall 2012 collection to create new designs and break away from traditional fashion norms.
Textile
The textile industry can explore new materials and combinations to incorporate into the fashion industry with the incorporation of sheer and shimmery pieces in the J Brand Fall 2012 collection.
Beauty
The makeup and beauty industry can utilize gothic makeup and styling featured in the J Brand Fall 2012 collection to create unique products and break away from traditional beauty norms.
SCORE
6.7 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 97%
Activity 96%
Freshness 8%

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