These are called Hero Tattoos and what they do is fake street cred.
So for example, If someone takes a nasty, embarrassing spill and sustains a cut that needs stitches, they can get a tattoo claiming that they got the scar fighting off an armed robber who slashed him with a knife. I'm making stuff up here but basically, that's the gist of it. If you have a scar that you acquired in a rather pedestrian, lackluster way, no problem. You can get a Hero tattoo saying that you got the scar saving a baby's life or something like that. At the moment, Hero tattoos are only available in German. Thank goodness for that.
Why This Trend Is Growing
- Fake Street Cred
- Disruptive innovation opportunity: Develop a platform or service that allows people to create and customize their own fake street cred tattoos.
- Scar Storytelling
- Disruptive innovation opportunity: Create a brand or service that specializes in designing and applying tattoos that tell unique and empowering stories about scars.
- Personal Branding Tattoos
- Disruptive innovation opportunity: Explore the concept of using tattoos as a form of personal branding, allowing individuals to express their values, beliefs, and achievements through ink.
Industries Being Reshaped
- Tattoo Industry
- Disruptive innovation opportunity: Introduce new tattoo techniques or technologies that enable more intricate and hyper-realistic designs for storytelling tattoos.
- Fashion Industry
- Disruptive innovation opportunity: Collaborate with fashion brands to create clothing and accessories that complement and enhance the storytelling aspect of tattoos.
- Personal Development Industry
- Disruptive innovation opportunity: Develop a personalized coaching or self-improvement program that incorporates the use of tattoos as a tool for self-expression and empowerment.
