With its clever take on the social media phenomenon the #Instaglam Editorial for V Magazine is a visual feast.
With the slew of fall editorials that are emerging, this #Instaglam story is by far the most attention grabbing. Capitalizing social networking is key with its cheeky title that is a play on the behemoth Instagram photo network. Immaculately lensed by photographer Kacper Kasprzyk, this high fashion take on filter culture is richly executed.
The photo sharing fashion story stars models Laura Kampman, Marte Mei Van Haaster, Franziska Mueller, Elza Luijendijk, Zenia Sevastyanova and Irina Nikolaeva. They are portrayed sporting fantastically styled fall collection garments. The featured pieces include the likes of Chanel, Miu Miu, Nina Ricci, Prada, Fendi, Proenza Schouler.
What's Driving This Trend
- Social Media Editorials
- Opportunity for brands and fashion publications to create engaging and shareable content that taps into the social media phenomenon.
- Fall Editorials
- Opportunity for fashion brands to showcase their latest collection through creative and attention-grabbing editorials.
- Filter Culture
- Opportunity for photographers and fashion brands to explore the concept of using filters and editing techniques to enhance visual storytelling.
Who This Affects Most
- Fashion
- Fashion brands can leverage social media editorials and fall editorials to promote their collections and engage with their audience.
- Photography
- Photographers can experiment with filter culture and artistic techniques to create visually stunning and impactful editorials.
- Social Media
- Social media platforms and influencers can collaborate with fashion publications to create unique and shareable content that resonates with their audience.
