Olympic-Inspired Furniture

The Project Won collection by James Henry Austin is Subtly Sporty

The Project Won collection may be inspired by the Olympics, but it is not obvious from the get-go. Instead, the influence is very subtle, even if the title isn't. An understated tribute to the glory of the 2012 London Summer Olympics, each piece is crafted out of salvaged floorboards pulled from UK sports halls.

Crafted by Shropshire-based designer James Henry Austin, the Project Won collection is comprised of five pieces: a chair, table, bench and two versions of a coat hanger. The painted lines maintained on the panels of wood is a nod to their original state and athletic origins. Hand-sanded and recoated in natural wax oil, the pieces in the Project Won collection are rustic.

Subtle Olympic-inspired Design
Opportunity to incorporate subtle Olympic-inspired design elements into various products and industries.
Salvaged Materials
Opportunity to repurpose salvaged materials for sustainable and unique furniture designs.
Rustic Furniture Collection
Opportunity to create rustic furniture collections that embrace their original state and showcase a sense of history.

Who This Affects Most

Interior Design
Opportunity for interior designers to incorporate subtle Olympic-inspired design elements into their projects.
Sustainable Furniture
Opportunity for sustainable furniture companies to repurpose salvaged materials for their products.
Vintage Furniture
Opportunity for vintage furniture makers to create rustic collections that embrace the history and unique characteristics of salvaged materials.
SCORE
5.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 87%
Activity 64%
Freshness 8%

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