Chic Dizzying Crimson Photography

The Surreal World by Horst Diekgerdes for Elle US is Elegant

The Surreal World by Horst Diekgerdes for Elle US is a colorful new series featured in this month’s August 2012 issue. This editorial shows model Kristine Drinke at Trump Models dressed head-to-toe in sophisticated ebony and crimson red formal wear that is perfect for a night out on the town.

The photographer Horst Diekgerdes chose a bizarre setting complete with a black and white zigzagged floor, ruby red draping curtains and historic sculptures. The stylist Brian Molloy has dressed Kristine in red lace dresses, checkered blouses, long pans, fur vests and long leather jackets. The model’s hair is pulled back, volumized and lightly curled, giving her an elegant 1990s hairstyle.

This editorial recreates a similar look to the 1990s television show called Tween Peaks.

Colorful Editorial Photography
Disruptive innovation opportunity: Explore new ways to incorporate vibrant colors and surreal elements into editorial photography to captivate audiences.
Sophisticated Formal Wear
Disruptive innovation opportunity: Develop innovative designs and concepts for formal wear that combine sophistication with bold color choices to create unique and eye-catching ensembles.
Nostalgic 1990s Styling
Disruptive innovation opportunity: Reinterpret and modernize iconic styles from the 1990s, such as hairstyles and fashion trends, to appeal to a contemporary audience.

Where This Applies

Fashion Photography
Disruptive innovation opportunity: Integrate surreal and visually striking elements into fashion photography to create captivating and memorable images that stand out in a saturated market.
Fashion Design
Disruptive innovation opportunity: Combine traditional formal wear with unconventional color choices and innovative designs to create fresh and distinctive fashion collections that push boundaries.
Hair and Beauty
Disruptive innovation opportunity: Experiment with nostalgic hairstyles from the 1990s and offer modern reinterpretations that incorporate current trends, catering to a desire for both nostalgia and contemporary style.
SCORE
5.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 90%
Activity 66%
Freshness 8%

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