Boasting a twisted childlike appeal, the Super Kawaii shoot by Culture Magazine plays with dollhouse appeal.
With a loud medley of haute fashion and children's toys, this editorial is pushing the boundaries on age-appropriate attire. Photographer Nikolai De Vera captures the stunning model Jessica Pitti in extravagantly playful attire. She sports an oversized bow, embellished vest and a plush Hello Kitty top.
The fashion story is a feast for the eyes with numerous details all fighting for attention. From the red wig, with hair done by Melisande Page, to the urban styling done by Francis Urrutia, the detailing is extensive. The creative set design takes this editorial to legendary levels as it compliments the story perfectly. With its major style moments, this shoot is fantastically fresh.
What's Driving This Trend
- Playful Fashion
- Fashion industry can incorporate childish and innocent elements to create bold and daring statement pieces and collections for adults.
- Kawaii Culture
- Kawaii culture influenced by Japanese style can be used in art, fashion, and entertainment industries to create visually appealing products and experiences.
- Non-traditional Shoots
- The photography industry can experiment with non-traditional shoots that showcase unconventional themes and styles.
Who This Affects Most
- Fashion
- The playful and bold designs created in the fashion industry can disrupt the traditional notion of age-appropriate attire.
- Art
- The use of Kawaii culture in art can disrupt the traditional perspectives of artistry and create visually appealing and engaging experiences.
- Photography
- The use of non-traditional themes and styles in photography can disrupt the traditional idea of what constitutes a photo shoot and allow for more experimentation.
