The classic 70s muse is reinvented in the ‘Autumn Opus’ Story by L’Officiel Paris that boasts groovy glamour.
The editorial takes place on the streets, proving that runway fashion is totally wearable. Flawlessly styled by Vanessa Bellugeon, the looks are put together in a way that channels Woody Allen’s neurotic muse Annie Hall. Model Ieva Laguna dons tailored duds in vivid patterns and fall neutrals. With the inclusion of even a neon pant, this editorial is almost a tutorial on how to pair bold statement pieces for daytime.
Photographed by the talented Alexander Neumann, the shoot showcases an array of designer duds including the likes of Céline, YSL, Burberry Prorsum, Chloé, Isabel Marant, Ralph Lauren, Hermès, Proenza Schouler and Céline.
What Makes This Trend Stand Out
- Reinventing Classic 70s Fashion
- There is an opportunity to modernize and revitalize the iconic styles of the 70s for a new generation.
- Wearable Runway Fashion
- Fashion brands can explore the potential of creating runway-inspired looks that are accessible and practical for everyday wear.
- Bold Statement Pieces for Daytime
- There is a market for incorporating bold and vibrant statement pieces into daytime fashion, offering a new way for individuals to express their personal style.
Sectors Adopting This
- Fashion Design
- The fashion design industry can explore ways to reinvent and modernize classic fashion styles.
- Retail
- Retailers can capitalize on the demand for wearable runway fashion by offering collections that combine high-fashion aesthetics with practicality.
- Accessories
- The accessories industry can create and promote bold statement pieces that can be worn during the daytime, catering to individuals looking to make a fashion statement.
