Chromatic Fur-Infused Fashion

Wild Mannered for the September 2012 Marie Claire is Fierce and Chic

Wild Mannered for the September 2012 Marie Claire issue proves that you can wear a fur coat in every season. This series was photographed by David Roemer at Atelier Management, and he captured the lovely Egle Tvirbutaite in a grassy field filled with beautiful trees covered in flowers.

The stylist Laura Ferrara adorned the model in thick fur coats that come in tan, pink, blue, red and multicolored stripes. The makeup artist Christian McCulloch painted the model's lips a bright burgundy red, and her eyes with thick black eyeshadow.

This chic editorial is full of overstatements with Egle's thick fur coats and voluminous hair. Despite anti-fur campaigns, this Marie Claire issue proves that fur is still in style.

Sustainable Fur Alternatives
The rise of anti-fur campaigns creates an opportunity for the development of sustainable and ethical fur alternatives in the fashion industry.
Bold Colorful Coats
The use of vibrant, unconventional colors in fur coats presents an opportunity for designers to create eye-catching and fashion-forward outerwear options.
Statement Makeup
The bold makeup choices showcased in the editorial highlight the potential for the beauty industry to experiment with innovative and unconventional cosmetic trends.

Industries Being Reshaped

Fashion
The resurgence of fur in fashion and the demand for sustainable alternatives will drive innovation in the industry.
Textile
Developing new fabrics and materials that mimic the look and feel of fur while being cruelty-free and environmentally friendly will be a focus for the textile industry.
Cosmetics
There is an opportunity for cosmetic companies to create bold and unique makeup products inspired by the experimental looks seen in the editorial.
SCORE
5.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 84%
Activity 61%
Freshness 8%

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