Now that the Olympics are said and done, people will be looking elsewhere to get their athletic fix; the editorial by photographer Moo King for Fashion Magazine will satisfy the sport-loving, stylishly-inclined individual. It centers around a slew of typical sport events in an atypical fashion. From theatrical poses to couture getups, the images are much more tailored towards fashionistas than athletes.
The editorial by Moo King for Fashion Magazine stars model Ishie W. Appearing in the August 2012 issue of the publication, the dark-haired beauty was styled by regular contributor George Antonopoulos. Pairing athletic props with sporty fabrics and avant-garde accessories, he put together a wardrobe featuring the likes of Alexandra Blak, Alexander Wang, Sportmax, Max Mara, Gareth Pugh, Vera Wang, Keno, Mugler, Balenciaga by Nicolas Ghesquière and Philip Treacy.
What's Driving This Trend
- Fashion-sport Fusion
- Opportunity for fashion brands to collaborate with athletic brands to create sporty couture collections for fashion-forward athletes.
- Theatrical Sports
- Potential for sports events and competitions to embrace more theatrical elements to attract a wider audience beyond traditional athletes.
- Athletic Editorial Photography
- Growing demand for editorial photo shoots that combine athleticism and fashion, presenting an opportunity for photographers and fashion magazines.
Who This Affects Most
- Fashion
- Fashion brands can explore innovative ways to incorporate sportswear into their collections, appealing to the athleisure market.
- Sports
- Sports organizations can leverage theatrical elements to create immersive and entertaining experiences for fans, increasing engagement and revenue.
- Photography
- Photographers can specialize in athletic editorial photography, catering to the demand for captivating visuals that blend fashion and sports.
