The London 2012 Olympics is arguably the most social media-connected Olympic games yet, and now Adidas, together with Alex Nash, or 'Nash Money,' have created a tweeting sports shoe out of a 2012 AdiPower Barricade sneaker.
Nash Money, a renowned sneaker enthusiast, devised the idea of this tweeting shoe as part of Adidas 'All in' and 'Miadidas Customisers' project, which asks nine artists to customize two pairs of Adidas shoes to reflect a chosen Olympics moment.
The hi-tech AdiPower Barricade shoe features an LCD display that showcases the tweets, and a remote control allows the wearer to change the color of the stripes on the shoe. Although the shoe isn't yet being used by the Olympic athletes, Nash Money believes that they will have all embraced its real-time tweeting capability by the time the 2016 games hit.
Why This Trend Is Growing
- Social Media-connected Wearables
- Opportunities exist for wearable technology to tap into social media integration, creating unique and innovative features.
- Personalized Sneakers
- The popularity of customized sneakers presents an opportunity for brands to capitalize on personalized fashion accessories.
- Wearable Displays
- As technology advances and becomes cheaper, wearable displays could become a ubiquitous feature of shoes and other wearable gear.
Industries Being Reshaped
- Sports Apparel
- Sports brands can integrate social media capabilities into athletic wear to create unique experiences for consumers.
- Wearable Technology
- The market for wearable technology is growing and offers opportunities for innovative designs and features.
- Fashion
- The rising trend of personalized fashion presents opportunities for new and creative products, such as customized sneakers.
