The idea behind the Lunchbook is an eccentric and an enticing one, suggesting that the very volume that instructs on your supper might become your salver as well. Alessandro Garlandini and Sebastiano Ercoli are responsible for the quirky concept that won them first prize at the Expopack paper lunchbox competition for Expo Milan 2015.
Similar to an ordinary book, the Lunchbook is made up of a stack of bound sheets, each printed with a combination of text and graphics. Where the object becomes unusual is in the concave sculpting of the mostly circular pages, turning flat leaves into effective dinner bowls.
Every folio of the Lunchbook features a recipe from a different part of the world and the region's traditional decor makes up the artistic border of each plate. Once all directions are complete, the finished dish can be served up on top of its explanation.
What's Driving This Trend
- Eccentric Food Concepts
- Opportunities to create unique and visually appealing food experiences through unconventional cooking and plating methods.
- Functional Design
- Innovations that combine practicality with visual appeal, such as using everyday objects for multiple purposes.
- Cultural Culinary Experiences
- The potential to explore and showcase different cuisines and their traditional decorations through interactive dining experiences.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can capitalize on the concept of using unconventional materials in cooking and serving food.
- Design and Manufacturing
- The design and manufacturing industry can explore opportunities to create functional and aesthetically pleasing products for everyday use.
- Hospitality and Tourism
- The hospitality and tourism industry can incorporate cultural culinary experiences into their offerings to provide unique dining experiences for guests.
