For many authors, the hardest part of the publishing process is actually getting their books sold, but the platform Togather is here to help. Created by Aaron Shapiro and Andrew Kessler from HUGE Inc., Togather is a site that helps connects authors with potential readers.
Readers and fans can visit Togather and vote for the authors for whom they would most like to go to a reading. Authors, on their end, can then view the votes and the number of corresponding RSVPs to determine whether or not to visit a particular town. By crowdsourcing the readings in this way, authors can effectively reach a wider audience as well as minimize the risk and cost of going to a book reading with nobody in the audience.
What's Driving This Trend
- Crowdsourced Book Tours
- Authors can leverage the power of crowdsourcing to plan book tours and reach a wider audience.
Who This Affects Most
- Publishing
- The publishing industry can benefit from using crowdsourcing platforms like Togather to help authors promote and sell their books.
- Event Management
- Event management companies can explore opportunities to support and organize crowdsourced book reading events for authors.
- Digital Marketing
- Digital marketing agencies can assist authors in leveraging crowdsourced book tours as a promotional strategy to connect with potential readers.
