The Kinesio Tape at London 2012 is making a breakthrough appearance, effortlessly featured as art on Olympic bodies.
The therapeutic tape is used as a preventative measure against muscle spasms and trick joints. Backed by extensive research and tests, it is clear that these Olympians have found it useful in supporting their sport. Everyone from track runners to volleyball players to gymnasts have been spotted with these colorful markings on their body.
It serves not only as good measure for them, but also as a form of art previously unseen at the Olympics. Audiences can pick out the problem areas that athletes have and perhaps feel more sympathetic to their tough training and pressure to perform.
What Makes This Trend Stand Out
- Artful-body-tape
- Opportunity to integrate therapeutic tape as a form of artistic expression at sporting events.
- Preventative-muscle-support
- Opportunity to develop innovative solutions for preventing muscle spasms and joint injuries in sports.
- Athlete-wellness-fashion
- Opportunity to create fashionable and functional products for athletes to enhance performance and recovery.
Sectors Adopting This
- Sports-medicine
- Opportunity for sports medicine professionals to explore new ways to support athletes' performance and prevent injuries.
- Sports-fashion
- Opportunity for fashion brands to collaborate with athletes and integrate functional designs into sportswear.
- Sports-technology
- Opportunity for technology companies to develop smart devices and wearables that can improve performance and track athletes' well-being.
