The unconventional lookbook for the Julien David Mens Fall 2012 Collection provides an intriguing approach. Using an aerial bird-eye approach for the photographs, the Tokyo-based designer Julien David captures a truly urban aesthetic. The lookbook's tremendous execution reflective of the incredible pieces found in the collection. By infusing fine tailoring with casual looks, Julien David was able to make a collection perfectly suited modern man looking for sophisticated everyday clothing.
Some of the finer features such as jackets, trousers and dress shirts echo a more traditional menswear. However, as you can tell from the imaginative approach to shooting a lookbook, the collection does not lack pops of fun, from brighter colors to fun designs on t-shirts and sweaters.
What Makes This Trend Stand Out
- Aerial Lookbooks
- The use of aerial photography in fashion lookbooks creates a unique and captivating visual experience that disrupts traditional fashion marketing.
- Casual Tailoring
- The combination of traditional menswear tailoring with casual design elements creates stylish yet practical clothing for the modern man.
- Fun Details
- The incorporation of playful design elements such as bright colors and fun prints adds a touch of creativity and personality to menswear collections.
Sectors Adopting This
- Fashion Retail
- Fashion retailers can use aerial photography and casual tailoring to differentiate their brands and appeal to modern consumers.
- Photography and Videography
- The increasing demand for unique and captivating visuals in fashion marketing creates opportunities for photographers and videographers skilled in aerial photography and creative concepts.
- Textile and Apparel Manufacturing
- The trend towards incorporating fun design elements in menswear collections creates opportunities for textile and apparel manufacturers to experiment with new materials and printing techniques.
