The risque Interview Magazine 'Brief Encounters' underwear editorial is inspired by Grindr, a smartphone app. Styled by Miguel Enamorado for the cutting-edge publication's September 2012 issue, the shoot is sure to get a rise out of viewers. Grindr is a networking application geared towards gay men that allows them to share a profile picture of themselves with the option to chat, send pictures and share one's location.
By taking a social media approach, the editorial brings something new to the usual format of underwear shoots. And as the Interview website wittingly states, the shoot has the ability to "log on to fashion’s reboot obsession with designer underwear."
The Interview Magazine Brief Encounters shoot's defined male models are featured wearing the designer underwear from Calvin Klein, Emporio Armani and Versace.
What Makes This Trend Stand Out
- Social Media-inspired Photo Shoots
- Opportunity for photographers and fashion magazines to incorporate social media elements into traditional photo shoots, creating a more interactive and engaging experience for viewers.
- Networking App-influenced Fashion
- Potential for fashion designers and brands to draw inspiration from popular networking apps like Grindr, creating designs and collections that cater to the app's user base and reflect their preferences.
- Fashion's Reboot Obsession with Designer Underwear
- Disruptive innovation opportunity for fashion brands to leverage the growing interest in designer underwear by incorporating it as a central theme in their marketing campaigns and brand strategies.
Sectors Adopting This
- Photography
- Photographers can explore new ways to integrate social media elements into their shoots, offering unique and interactive experiences for their clients and viewers.
- Fashion
- Fashion brands can tap into the influence of networking apps like Grindr to design and create clothing that resonates with the app's user base, creating a new market segment.
- Lingerie/underwear
- Opportunity for lingerie and underwear brands to capitalize on the current popularity of designer underwear by aligning their products with the 'fashion's reboot obsession,' thus attracting a wider consumer base.
