When mansion property-owner DeeAnna Staats put her $35 million Carbon Mesa home on the market, she did so with much creative flourish -- that is, she created a Hollywood-style film featuring the mansion to be distributed via an iPad app to potential home buyers.
Staats, owner of a firm that develops real estate and restaurants, bought Carbon Mesa, a 9,000-square-foot property in Malibu, California, for $6.6 million in 2006. Since then, however, she has rebuilt the property with new features and additions, so the mansion today is vastly different from (and worth more than) six years prior. The four-minute film she created is called 'The Spider and The Fly,' and it gives viewers get a peek into the luxurious rooms of Carbon Mesa, from its pantries to the bedroom.
What Makes This Trend Stand Out
- Real Estate Virtual Tours
- The use of interactive apps and virtual reality technology to create immersive virtual tours of properties, providing potential buyers with a realistic viewing experience.
- Branded Entertainment in Real Estate
- Creating Hollywood-style films or other forms of branded entertainment to showcase high-end properties and attract potential buyers.
- Digital Marketing for Real Estate
- Utilizing apps and other digital marketing strategies to effectively reach and engage with potential home buyers, enhancing the sales process.
Sectors Adopting This
- Real Estate
- Real estate industry can leverage virtual tours and digital marketing to enhance property sales and attract high-end buyers.
- Entertainment
- Entertainment industry can explore opportunities to collaborate with real estate developers to create branded content for luxury properties.
- Technology
- Technology companies can develop innovative apps and virtual reality platforms specifically tailored for the real estate industry, offering unique viewing experiences.
