The 2012 Olympic Data infographic details the way in which people are sharing, uploading and downloading during the London games.
With a strongly increased role of social media and technology, the numbers pertaining to this phenomenon are staggering compared to those from the 2008 Beijing Olympics. The amount of devices owned and being used is particularly high, and the amount of tweets being sent every minute is absolutely astronomical. This chart effectively highlights both the overwhelming enthusiasm for the Olympics as well as the undeniable increased role of social media and devices.
Capturing the games in a brand new way, this infographic is an enlightening and telling snapshot of what athletic competition looks like today.
What's Driving This Trend
- Increased Social Media Engagement
- The infographic highlights the overwhelming enthusiasm for the Olympics and the significant role of social media in sharing, uploading, and downloading during the games.
- Rapid Technological Advancements
- The staggering increase in owned devices and tweets being sent every minute demonstrate the significant technological advancements since the 2008 Beijing Olympics.
- Data-driven Sports Analytics
- The infographic presents an opportunity for data-driven analysis of athletic competition, providing useful insights for sports professionals.
Who This Affects Most
- Social Media Marketing
- Companies can leverage the increased social media engagement during major sporting events to promote their products and services.
- Technology
- The rapid technological advancements showcased in the infographic present opportunities for innovation and development in the tech industry.
- Sports Analytics
- The data captured during the Olympics can be utilized by sports analytics companies to enhance performance analysis and strategy in various sports.
