Dark Tormented Soul Editorials

Interview Russia's August 2012 Hemingway Feature is Dreary

Interview Russia's August 2012 Dree Hemingway editorial brandishes a dark, twisted look at the iconic supermodel. The Ernest Hemingway descendent has gained attention for her looks, talent and famous heritage, and she has here honed in on the allure that comes with the prototypical tortured soul.

Photographer Eric Guillemain was essential to this Interview Russia production. The magazine is known for its high fashion and notably progressive spirit, both of which are present in these images. Hemingway's messy pieces of hair are left to their own devices, perfect for this grungy set.

Unusual thigh-high rain boots and simple black shirts proved to be the perfect pieces, as were the a-line skirts and the floral heels. Hemingway is clearly able to teeter somewhere between the ladylike and the disheveled.

Dark Soul Fashion
Disruptive innovation opportunity: Creating a fashion line that embraces a dark, twisted look with a mix of ladylike and disheveled elements.
Tortured Soul Photography
Disruptive innovation opportunity: Developing a unique style of photography that captures the allure of the prototypical tortured soul.
Progressive Fashion Magazines
Disruptive innovation opportunity: Creating a fashion magazine that combines high fashion with a notably progressive spirit.

Who This Affects Most

Fashion
Disruptive innovation opportunity: Introducing new designs and styles that embrace the dark and twisted aesthetic showcased in the editorial.
Photography
Disruptive innovation opportunity: Offering photography services that specialize in capturing the allure and emotional depth of tortured souls.
Publishing
Disruptive innovation opportunity: Launching a fashion magazine with a focus on progressive fashion and editorial content that pushes boundaries.
SCORE
3.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 72%
Activity 28%
Freshness 8%

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