Era-Fusing Fashion Photography

The ‘Rabens Saloner Summer 2012’ Collection is Sweetly

The Rabens Saloner Summer 2012 collection features a soft, natural look to all of the designs. Rocking some serious edge alongside a laid-back style, the model showcases the easy designs of the summer collection.

With a slightly western vibe throughout most of the pieces—cutoff jean shorts, soft silhouettes and a purple cowboy hat—the airy collection is a summer lover’s dream.

Mixing the grunge look of the 90s with the sunglasses of the 60s while throwing in some modern looks for fun, the Rabens Saloner Summer 2012 collection takes on multiple generations and the results are exquisite. With day-to-night pieces, the collection has some awesome classic staples while not falling back on their laurels. The flowing dresses and shorts are perfectly in style for the 2012 season and offer a variety of styling choices.

Summer Western Fashion
Combining elements of 90s grunge and 60s sunglasses with modern fashion, there is an opportunity for disruptive innovation in creating new collections that fuse different eras together.
Soft Silhouettes
As seen in the Rabens Saloner collection, there is a trend towards using soft, flowing silhouettes in fashion, presenting an opportunity to innovatively incorporate this style into various fashion pieces.
Day-to-night Pieces
The Rabens Saloner collection features pieces that can be worn from day to night, presenting an opportunity for disruptive innovation in creating versatile fashion pieces for different occasions.

Industries Being Reshaped

Fashion
The fashion industry can take inspiration from the Rabens Saloner collection to incorporate different elements and styles to create new collections that appeal to a wider audience.
Photography
The Rabens Saloner collection's era-fusing fashion photography presents an opportunity for disruptive innovation in capturing fashion collections that are a blend of different eras and styles.
Accessories
The Rabens Saloner collection includes trendy accessories such as a purple cowboy hat, presenting an opportunity for disruptive innovation in creating new and unique accessories to complement different fashion styles.
SCORE
5.3 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 77%
Activity 75%
Freshness 8%

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