The hilarious 'Reach for the Gold - Pole Vault' Hostess commercial makes one thing absolutely clear -- it is not an Olympic sponsor. The hilarious reverse commercial parodies the ongoing Olympic commercials from actual sponsors who pump up their athletes, teams or nations in their various ads.
Showing a pole vaulter miserably failing in a comical sense, the hysterical commercial is a break away from the pack of Olympic commercials anyone who's been watching the games has been bombarded with. This genius clip is a nice, comedic relief from the intensity of the Summer Olympic Games.
The London 2012 Games have had some major ups and downs and have been a fascinating event to watch. The various sporting events thus far have featured some amazing athletes and have had some majorly exciting moments.
What's Driving This Trend
- Parody Commercials
- Disruptive innovation opportunity: Create humorous parody commercials that satirize traditional advertising techniques.
- Comedic Relief in Advertising
- Disruptive innovation opportunity: Incorporate humor into advertisements as a way to stand out and provide a break from the intensity of other commercials.
- Anti-olympic Sponsorship Ads
- Disruptive innovation opportunity: Develop advertisements that playfully mock official Olympic sponsors while promoting alternative brands or products.
Who This Affects Most
- Advertising & Marketing
- Disruptive innovation opportunity: Explore new ways to engage audiences through unconventional and humorous advertising strategies.
- Entertainment
- Disruptive innovation opportunity: Incorporate comedy and parody into entertainment content to attract and entertain viewers.
- Sports Merchandise
- Disruptive innovation opportunity: Create alternative merchandise or promotions that capitalize on the parody of official Olympic sponsorship.
