The latest Louis Vuitton 'Core Values' film features a striking battle of self-expression. The video was recently created by the advertising agency Ogilvy Paris for the famous fashion brand. The video, directed by Stuart A. McIntyre, has the talented rapper and actor Yasiin Bey, the artist formally known as Mos Def, in the ring channelling the words of iconic boxer, social activist and "The People’s Champion" Muhammad Ali.
Bey delivers the poignant words that Ali spoke during the Rumble in The Jungle as graffiti artist Niels Shoe Meulman beautifully brushes the words "Dream" across the ring's floor. The video will hit the hearts of fans hard as it delivers true poetry in motion. The inspiring Louis Vuitton 'Core Values' film champions people to lead a lifestyle of courage, using the world's most extraordinary personalities as encouragement.
What Makes This Trend Stand Out
- Fashion Brand Storytelling
- Opportunity for brands to create compelling stories and messages which promote key values and beliefs.
- Celebrity Endorsements Reimagined
- Opportunity to leverage celebrity endorsements in non-traditional ways, such as through poetry or other forms of artistic expression.
- Marketing Through Social Activism
- Opportunity to connect with consumers through social activism and aligning with important values and causes.
Sectors Adopting This
- Fashion Industry
- Opportunity for fashion brands to tell compelling and inspiring stories to connect with consumers.
- Advertising Industry
- Opportunity for advertising agencies to reenvision traditional celebrity endorsements in innovative ways.
- Marketing Industry
- Opportunity for marketers to connect with consumers through shared values and activism.
