Teenage angst is in full force in the new Urban Outfitter 2012 Denim Catalog as we see the new styles of the collection being worn by a bunch of teenage rebel hipsters as they parade through a high school.
The promo video for the new collection has an interesting feel to it -- who didn’t want to go into their old high school and mess things up? The idea of a bunch of friends together, who all happen to dress very well, and take over a school is brillant. These kids start up a full on food fight in the cafeteria and the cinematographer for the campaign, made a great decision to film the back ends of the models as food flys in all directions – it certainly got my attention.
Key Themes Behind This Trend
- Teenage Rebel Fashion
- Opportunities in creating unique fashion lines for teenagers who prefer rebellious and edgy styles.
- Promotional Video Storytelling
- Incorporating storytelling elements in promotional videos to create an emotional connection with the audience.
- Food Fight Marketing
- Creating innovative marketing campaigns that involve food fights to create a sense of novelty and fun.
Where This Applies
- Fashion
- The fashion industry can cater to teenagers looking for rebellious and edgy styles.
- Marketing and Advertising
- Marketing and advertising agencies can pitch unique and engaging promotional campaigns to their clients.
- Event Management
- Event management companies can incorporate food fight elements in their event planning to create a sense of excitement and fun for attendees.
