To promote its new Pick 'N Pair Lunch menu, Applebee's has launched an interesting and cheeky campaign created by CP+B that encourages you to use the Applebee's Lunch Decoys as a means to trick your boss into thinking you're working so you can head out for lunch.
The Applebee's Lunch Decoys are a real thing you can order -- they're life-sized inflatable dolls available for purchase on Amazon for $6.99 a pop. Each doll comes with its own 'personality,' such as the Multi-Tasker, the Cubicle Queen and the Overachiever, and is available in both genders. Just place your Lunch Decoy at your desk or anywhere else in the office to trick management into thinking you're "closing deals," "making presentations" and more!
Key Themes Behind This Trend
- Office Pranking
- Creating products that enable office workers to have fun, harmless pranks on their co-workers or bosses.
- Innovative Promotions
- Developing unique and eye-catching marketing campaigns that grab consumers' attention and promote products.
- Novelty Products
- Designing and selling creative and unconventional items that serve a specific, niche purpose.
Where This Applies
- Restaurant
- Restaurants can use playful promotions and creative marketing tactics to attract customers and promote menu items.
- Office Supplies
- Office supply companies can expand their product offerings with fun, novelty items like the Applebee's Lunch Decoys.
- Party Supplies
- Party supply stores can tap into the demand for unique and quirky products by offering novelty items like the Applebee's Lunch Decoys.
