The Superhero Brand Connections artwork describes favorite superheroes in terms of brands that relate to their powers. The creative mind behind this project was graphic designer Matthew Olin.
Included in these illustrations is Batman, Superman, The Flash, X-Men and The Incredibles. The designer uses Resourceful as Batman's characteristic, using brands like Amazon, eBay, Google, Wikipedia and Yahoo.
Superman is described as Classic, using BAND-AID, CLOROX, Coca-Cola, Kleenex and Xerox.
The X-Men are Advanced, so Olin uses Facebook, flickr, Twitter and YouTube. The Flash and The Incredibles also have the same concepts.
Olin uses the brand logos to create the famous superhero symbols that many know and love, resulting in an interesting collage of corporate-infused artwork.
Why This Trend Is Growing
- Superhero Brand Connections
- Connecting favorite superheroes with famous brands to create unique associations.
- Characteristics-brands Fusion
- Using brand logos to represent the characteristic traits of superheroes.
- Corporate-infused Artwork
- Blending brand logos and superhero symbols to create visually compelling collages.
Industries Being Reshaped
- Graphic Design
- Exploring innovative ways of visually representing brands and characters.
- Marketing and Advertising
- Leveraging the power of brand associations to enhance marketing campaigns.
- Pop Culture Merchandising
- Creating merchandise that combines popular superheroes with recognizable brands.
