The ‘Email Habits of the Presidential Candidates’ infographic discusses the tactics both Presidential candidates are using to lure in voters. In comparison to each other, President Obama is using the first name of his constituent 98% more than opponent Romney is when emailing people. The infographic points out that connecting on a more personal level is definitely something that this accomplishes. Romney also mentions Obama 47% of the time, whereas Obama mentions Romney 25% of the time.
However, Romney’s administration responded to voters after approximately an hour, while Obama’s took 8 hours. Obama uses ‘Influential Democrats’ to sign off on emails—past examples include Sarah Jessica Parker, whereas Romney has yet to use another Republican as an email endorser.
What's Driving This Trend
- Personalized Communication
- There is an opportunity for businesses to use personalized communication to connect with customers on a more personal level, similar to how President Obama uses the first name of his constituents in his emails.
- Mention Strategy
- Businesses can explore the use of mention strategies in their communication to increase engagement, like how Romney mentions Obama 47% of the time in his emails.
- Influencer Endorsements
- There is potential for businesses to leverage influencer endorsements in their marketing communications, taking a cue from Obama's use of influential Democrats to sign off on emails.
Who This Affects Most
- Political Campaign Consulting
- The political campaign consulting industry can adopt personalized communication strategies to help candidates connect with voters on a more personal level.
- Email Marketing Services
- Email marketing service providers can offer mention strategy features to businesses, allowing them to mention specific individuals or competitors in their email campaigns.
- Influencer Marketing
- The influencer marketing industry can expand to include endorsements in email communications, similar to how Obama uses influential Democrats to endorse his messages.
