Coca-Cola is constantly having fun with its branding, especially with its famous cans. The newest design by Erin McGuire is a fun pixelated pattern inspired by the Space Invaders graphics. The design has yet to be brought to life, but if it did, many would appreciate it.
The design still has the iconic black and red color of the Coca-Cola brand, but instead of the normal cursive lettering, the logo is broken down, resembling the old-school video game. It has the classic Space Invaders characters on it and block lettering that spells out "Calories."
The Bit Rebels article states,"It sure stands out, and I think if Coca Cola would ever consider doing something like this, they would once again become the number one soda for the youth of today."
Key Themes Behind This Trend
- Retro Gaming Branding
- Brands incorporating retro gaming designs into their branding to appeal to younger audiences.
- Nostalgia Marketing
- Marketing campaigns that evoke nostalgia to tap into the emotional connection of consumers.
- Limited Edition Collectibles
- Companies releasing limited edition collectibles to create buzz and a sense of exclusivity among fans.
Where This Applies
- Beverage Industry
- Beverage companies creating limited edition designs and packaging to attract consumers.
- Consumer Goods Industry
- Companies in the consumer goods industry capitalizing on the nostalgic trend by incorporating retro designs into their products.
- Gaming Industry
- Gaming companies partnering with consumer brands to create retro-themed products that appeal to both gamers and non-gamers.
