The new alcoholic beverage called ‘Air’ lets individuals enjoy alcohol without the bitter or strong taste. No longer will you have to guzzle down beverages that leave a lingering taste in your mouth as Air tastes just like water.
Mckenzie River Corporation is the company behind this brilliant idea. The drink is carbonated and contains four percent alcohol. Design Taxi says that no one will even know you’re drinking alcohol since it’s, “virtually tasteless, colorless, odorless.” These tasteless creations are coming soon to San Francisco, Portland, Seattle and Los Angeles.
If you’d still like a hint of flavor in your drink they also have berry and citrus to dive into. This drink means you can get drunk all day long and no one will catch you.
Key Themes Behind This Trend
- Flavorless Alcoholic Beverages
- Opportunity for creating more variety of flavorless alcoholic beverages to cater to different tastes and preferences.
- Alcohol Alternatives
- Potential for developing more alcohol alternatives that offer a similar experience without the taste or smell of alcohol.
- Discreet Drinking
- An opportunity to capitalize on the demand for discreet drinking experiences with beverages that have no recognizable alcohol characteristics.
Where This Applies
- Beverage Industry
- The beverage industry can explore new opportunities to create flavorless alcoholic beverages that appeal to a wider consumer base.
- Alcohol Industry
- The alcohol industry can benefit from the development of flavorless alcoholic beverages that attract individuals who dislike the taste of traditional alcoholic drinks.
- Hospitality Industry
- The hospitality industry can offer discreet drinking experiences by incorporating flavorless alcoholic beverages in their menus, appealing to customers who prefer a more subtle and inconspicuous drinking experience.
