The 'How Social Media is Playing a Political Role' infographic outlines the vital ways in which social media is affecting voters and their engagement.
Social media is both the political dream and a politician's worst nightmare. Political news—good or bad—can be spread within a matter of seconds from many different sources to a variety of different people. It reaches a youthful generation and highlights some of the issues they care about by what they ‘Like’ on Facebook or ‘Tweet’ on Twitter.
With 35% of Americans in the 2008 election watching political videos online, the possibilities for politicians are endless. Twenty-two percent even go as far to say that if it weren’t for online involvement, they would not be as involved.
In the political age of today, to not have a social media presence is a death sentence, as 60% of social media users expect candidates to have an online presence.
Key Themes Behind This Trend
- Social Media Engagement
- Disruptive innovation opportunity to leverage social media platforms to engage voters and highlight important issues.
- Online Political Videos
- Disruptive innovation opportunity to create compelling and shareable political videos that reach a wide audience.
- Social Media Presence
- Disruptive innovation opportunity to build a strong online presence for political candidates to connect with potential voters.
Where This Applies
- Social Media Marketing
- Disruptive innovation opportunity for social media marketing agencies to provide targeted advertising and campaign strategies for political candidates.
- Digital Content Creation
- Disruptive innovation opportunity for digital content creators to produce captivating political videos that resonate with online audiences.
- Online Political Consulting
- Disruptive innovation opportunity for online consulting firms to advise politicians on building and managing their social media presence.
