If you, like most people around the world right now, are looking forward to the London 2012 Olympics, you have just found one of the most useful and best-looking patriotic purchases: Griffin's 'Nations Cases' iPhone covers. Whether you are a die-hard fan for your home country or simply can't decide and love them all, there is a case for you to rock for this summer's Olympic events.
The individual country cases are a great way to show support and pride for your country or you could invest in the multi-country case if you just love the Olympics and the unity of all the countries. There is also the London 2012 case that is done to look like Great Britain but interspersed with general Olympic charm. Further, these cases are retailing for $25, which is about average for a good quality iPhone case.
What's Driving This Trend
- Patriotic Phone Accessories
- Opportunity for businesses to create a range of patriotic phone accessories for events like the Olympics.
- Multi-country Merchandise
- Disruptive innovation opportunity to develop merchandise that celebrates the unity of multiple countries.
- Affordable Olympic-themed Products
- Opportunity to create affordable and attractive Olympic-themed products for consumers.
Who This Affects Most
- Mobile Device Accessories
- Mobile device accessory companies can capitalize on the demand for patriotic phone accessories.
- Merchandising
- Merchandising companies can explore the market for multi-country merchandise during international events.
- Consumer Goods
- Consumer goods companies can tap into the market for affordable Olympic-themed products for consumers.
