Today's Forecast packaging demonstrates a designer thinking outside of the box. Many brands of feminine hygiene products come in rectangular cartons with bland graphics and labels, but this one is far from the cramped convention. Lauren Sian's concept makes the womanly necessity much more appealing as a purchase, differentiated from its shelf mates by its cylindrical form and its punchy aesthetic.
Three different absorbencies of tampons are sold in slightly different boxes, each with cute cloud-like lids, while the canisters are decorated with patterns of raindrops of prescribed colors and densities that correspond to the strength of the product inside. Each individual applicator is further wrapped in an umbrella-shaped envelope. Today's Forecast packaging visually and metaphorically symbolizes the natural function of the female body and presents a "weatherproof" method to keeping comfortable during that time of the month.
Key Themes Behind This Trend
- Creative Packaging
- Disruptive innovation opportunity: Brands can explore unique and visually appealing packaging designs, like Today's Forecast, to stand out on store shelves and attract consumers.
- Personalized Products
- Disruptive innovation opportunity: Brands can offer personalized options, such as different absorbencies and customized designs, to cater to individual preferences and needs.
- Metaphorical Branding
- Disruptive innovation opportunity: Brands can use metaphorical representations like weather-related symbols to create a memorable and relatable brand identity.
Where This Applies
- Feminine Hygiene
- Disruptive innovation opportunity: The feminine hygiene industry can explore innovative packaging and branding strategies to enhance the overall user experience.
- Consumer Goods
- Disruptive innovation opportunity: Brands in the consumer goods industry can take inspiration from creative packaging designs and personalized product offerings to differentiate themselves in the market.
- Graphic Design
- Disruptive innovation opportunity: Graphic designers can collaborate with brands to develop visually appealing and metaphorical packaging designs that capture consumers' attention.
