The Nike '21st C. Windrunner V' Makes It Easy to Spot Stars
Vivian Lau — July 17, 2012 — Special
References: nikeinc & fastcodesign
The Nike '21st C. Windrunner V' is a high-class jacket that will elevate American winners further into the spotlight.
Bronze, Silver or Gold winners from the United States of America will don these flashy jackets when ascending the podium. The reflective material will only make these stars sparkle more as photographers and paparazzi snap thousands of pictures. It will look as if fireworks were going off around the athlete -- and the best part is that it will not matter how high they place.
This strategic tactic by America is an ingenious way to recognize Team USA in a way that is different than any other country. Uniforms and suits are no longer solely used to help competitors look pretty -- how will they evolve in another four years?
Bronze, Silver or Gold winners from the United States of America will don these flashy jackets when ascending the podium. The reflective material will only make these stars sparkle more as photographers and paparazzi snap thousands of pictures. It will look as if fireworks were going off around the athlete -- and the best part is that it will not matter how high they place.
This strategic tactic by America is an ingenious way to recognize Team USA in a way that is different than any other country. Uniforms and suits are no longer solely used to help competitors look pretty -- how will they evolve in another four years?
Trend Themes
1. Reflective Winner Apparel - An opportunity exists for apparel companies to create reflective apparel for not just Olympic winners but also other athletes, teams, or even individuals for maximum visibility, style, and safety.
2. Personalized Performance Apparel - Athletic brands can develop personalized performance apparel that not only provides maximum comfort and functionality but also reflects the winners' personality and enhances their unique style.
3. Smart Apparel Technology - With the emergence of smart apparel technology, companies can create reflective apparel with additional features such as sensors, LEDs, and QR codes, providing more opportunities for data collection, communication, and customization.
Industry Implications
1. Sports Apparel - The sports apparel industry can expand by creating standout reflective apparel designs for athletes and teams to enhance their performance and visibility beyond just winning events.
2. Fashion - The fashion industry can integrate reflective material into everyday clothing to provide an innovative and stylish approach to safety during nighttime activities.
3. Smart Textiles - The smart textiles industry can create reflective apparel using cutting-edge technology that provides new features such as tracking, monitoring, and enhancing user experience beyond just visibility.
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