To celebrate Justin Bieber's 25 million followers, a few Twitter employees decided to surprise their co-workers with a musical flash mob to the pop singer's song 'Baby.' This puts the Biebs second place to Lady Gaga who has 27 million followers.
Twitter has become a great place for ordinary people to not only connect with celebrities and public figures, but also as a local and international news source. Often times, stories break out on social media platforms, before they make it onto main stream media. Twitter has also given its users a fun and interactive platform to build virtual relationships that can often translate into real life ones.
This video also gives viewers a glimpse into the workplace culture at Twitter, which seems to be lively and entertaining, which is really no surprise.
What Makes This Trend Stand Out
- Social Media Flash Mobs
- Opportunity to create engaging marketing campaigns by organizing flash mobs on social media platforms.
- Real-time News Reporting
- Opportunity to break news stories on social media platforms before they reach mainstream media.
- Virtual Relationship Building
- Opportunity to cultivate virtual relationships that can lead to real-life connections and collaborations.
Sectors Adopting This
- Social Media
- Utilize social media platforms for creative marketing campaigns and real-time news reporting.
- Entertainment
- Leverage flash mobs and entertaining workplace culture as a promotional tool for artists and entertainers.
- Technology
- Innovate virtual relationship-building platforms to facilitate connections and collaborations.
