It looks a great deal like a pack of gum, and when you pull the insert out you might still be convinced that it is one. However, it's actually the Refresh Travel Toothbrush Set that comes with a sealed plastic tray full of single-use squeezes of toothpaste.
The new Quirky product is a clever way to conceal and a compact way to store your oral hygiene accessories in a handbag or a pocket. Each package lasts you 14 uses for all of those moments when you need a quick emergency scrub.
Importantly, of course, there is also a small tooth brush nestled into the little box. It slides in snugly down the middle of the Refresh Travel Toothbrush kit where it's protected from contaminants in your briefcase.
Key Themes Behind This Trend
- Single-use Toothpaste Packets
- Opportunity to disrupt the oral care industry by offering convenient and portable oral hygiene solutions.
- Travel Toothbrush Sets
- Innovation potential in creating compact and discreet toothbrush kits for on-the-go oral care needs.
- Concealable Oral Hygiene Accessories
- Potential for developing discreet and easily portable oral hygiene products for everyday use.
Where This Applies
- Oral Care Products
- Disruptive potential in the oral care industry by introducing innovative packaging and convenience-focused products.
- Travel Accessories
- Opportunity for disruptive innovation in the travel industry by offering compact and convenient toothbrush sets for travelers.
- Consumer Packaged Goods
- Innovation potential in the consumer packaged goods industry by creating convenient and eco-friendly single-use toothpaste packets.
