The Free People July 2012 lookbook is out, and it features the gorgeous model Karlie Kloss. The red-headed beauty is photographed by Chadwick Tyler, looking fresh and feminine in the laid-back, boho-chic styles for which the Free People brand is known.
True to the brand's relaxed and youthful aesthetic, the Free People July 2012 collection features a medley of prints and patterns in a variety of hues ranging from bold red and soft rust to bright blue and eye-catching magenta. The patterns are all over the map, featuring florals, tie-dye and stripes, while silhouettes include loose-fitting sweater jackets, casual pants with the cuffs rolled up, cropped denim vests, flirty frocks with a ruffled accent and easy-to-mix casual tops and tees.
What Makes This Trend Stand Out
- Boho-chic Fashion
- Disruptive innovation opportunities in sustainable and ethically-made boho-chic clothing brands.
- Mix and Match Patterns
- Disruptive innovation opportunities in technology-enabled tools that help consumers mix and match patterns.
- Laid-back Aesthetic
- Disruptive innovation opportunities in creating smart fabrics that mimic the comfort and relaxed feel of boho-chic fashion.
Sectors Adopting This
- Fashion Retail
- Disruptive innovation opportunities in developing online platforms for curated boho-chic fashion.
- Textile Manufacturing
- Disruptive innovation opportunities in using eco-friendly materials and processes in the production of boho-chic clothing.
- Fashion Tech
- Disruptive innovation opportunities in creating fashion apps that provide personalized styling recommendations based on individual preferences.
