The '50 Shades of Grey' musical is a hilarious and unexpected interpretation of the immensely popular erotica book.
Addressing several dominant attitudes about the novel and the readership that comes along with such a controversial piece of writing, this parody is well-written and relatable. Directed using the perspective of a young woman, a bored housewife and a confused male, the song conveys anxieties about the book, particularly with regard to feminism and intimacy. Because this piece is a musical, all of the content in the clip is sung in cleverly created lyrics which rhyme perfectly throughout the piece.
The group who created the video -- two brothers who go under the YouTube name 'AVbyte' -- are known for creating similar pop culture parodies and specialize in song-based spoofs much like this one.
What Makes This Trend Stand Out
- Parody Musical
- There is an opportunity for disruptive innovation in the entertainment industry by creating more parody musicals based on popular literature.
- Addressing Dominant Attitudes
- Disruptive innovation can be found by creating content that addresses and challenges dominant attitudes surrounding controversial topics, like '50 Shades of Grey'.
- Song-based Spoofs
- There is an opportunity to disrupt the online content industry by creating more song-based spoofs that reflect current pop culture trends.
Sectors Adopting This
- Entertainment
- The entertainment industry could benefit from disruptive innovation by incorporating more parody musicals into their repertoire.
- Content Creation
- Disruptive innovation opportunities exist within the content creation industry by addressing and challenging dominant attitudes in a creative and humorous manner.
- Online Media
- The online media industry could embrace disruptive innovation by creating more song-based spoofs that engage with current pop culture trends.
