The dazzling Boardwalk Hall Light Show in Atlantic City transforms a historical building into a public spectacle.
The show is called Duality and debuted on July 4th during the firework ceremony. It is officially installed as a permanent three-dimensional light show; its glitz and glimmer perhaps a nod to Atlantic City's glamorous and risqué past. Created by the Montreal-based Moment Factory, the performance is truly top-notch, as the studio has also previously pulled together shows for Jay-Z and Madonna.
The Atlantic City Alliance is the group behind the building makeover as it is their mission to rebrand the city's image to one more reminiscent of its past glory. The light show was completed in a speedy 4 months as part of a $30-million dollar tourism campaign organized by the Alliance.
What Makes This Trend Stand Out
- Ephemeral Spectacles
- Creating temporary immersive experiences through large-scale light shows and installations that captivate audiences.
- Heritage Revival
- Using technology and design to revitalize historical buildings and landmarks, attracting new interest and tourism.
- Brand Reinvention
- Leveraging innovative marketing strategies and experiential campaigns to reshape public perception and revive the image of a city or brand.
Sectors Adopting This
- Event Production
- Opportunity for event production companies to collaborate with multimedia studios in creating immersive and visually stunning experiences for live audiences.
- Tourism and Hospitality
- Hotels, resorts, and tourist attractions can incorporate large-scale light shows and installations as a unique selling point to attract visitors and increase guest engagement.
- Marketing and Advertising
- Ad agencies and marketing teams can explore the potential of disruptive, experiential campaigns to revive the image and reputation of struggling cities or brands.
