BBR Saatchi & Saatchi IL has devised a new approach to the recruitment process with its 'Hell of a Job' campaign. To find a new programmer, the Israel-based agency is using the multiplayer game Diablo III. Interested job applicants can log into the game to play with the company's CEO, Yossi Lubaton, for a chance to meet him for an interview.
At 8 p.m. (GMT+2 time) every Wednesday during the month of July, interested candidates can log on and play alongside Lubaton, thereby showcasing his or her gaming talents as well as answer questions as the game progresses. BBR Saatchi & Saatchi IL will choose certain candidates based on their game-play and how they handle the questions, and these lucky players will get a personal interview with Lubaton, in addition to a "Warmonger, the legendary sword, one million gold coins and maybe manager's insurance."
As far as recruitment campaigns go, the Hell of a Job campaign stands out as one of the most innovative. Watch the video and visit the Hell of a Job site for more information.
What's Driving This Trend
- Game-based Job Interviews
- Game developers and tech employers can revolutionize the job recruitment process by incorporating game-based challenges that test candidates' expertise and skills.
- Multiplayer Gaming as Assessment Tool
- Using multiplayer gaming as a tool for candidate assessment can uncover high-performing talent in the gaming, tech, and software industries.
- Innovative Recruitment Campaigns
- Innovative recruitment campaigns like 'Hell of a Job' indicate the need for a more engaging approach to attracting top talent to businesses across industries.
Who This Affects Most
- Gaming
- Incorporate gaming challenges into the recruitment process to assess candidates' skills and find high-performing talent in the gaming industry.
- Tech
- Integrate game-based challenges and multiplayer gaming into recruitment processes to identify high-performing candidates in the tech industry.
- Hr/recruiting
- HR departments across industries can consider innovative recruitment strategies like 'Hell of a Job,' leveraging technology and gamification to attract and assess top talent.
